Privacy Policy

Effective Date: 9 July 2026

Yummie Tasty Limited Partnership (“Company”, “we”, “us”, or “our”) respects the privacy and personal data of website visitors, customers, business contacts, job applicants, KOL/Creator applicants, and other individuals who communicate with us.

This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit www.yummieth.com, use website forms, contact us, purchase products, subscribe to updates, apply for jobs, apply to work with us as a KOL/Creator, or communicate with us through our channels.

1. Data Controller

The data controller under this Privacy Policy is:

Yummie Tasty Limited Partnership

Registration No.: 0563566000413

Address: 31/85 Khlong Song, Khlong Luang, Pathum Thani 12120, Thailand

Privacy contact email: privacy@yummieth.com

Telephone: +66 61 252 4646

2. Scope of This Policy

This Policy applies to personal data related to the website www.yummieth.com and our communication channels, including external platforms we use for product information, communication, order handling, or services, such as TikTok, Facebook, LINE, Shopee, and Lazada.

If you click a link from our website to an external platform, your use of that platform will be subject to the privacy policy and terms of service of the relevant provider.

3. Personal Data We May Collect

We may collect your personal data as necessary, depending on the channel and service you use.

3.1 Website Usage Data

When you use our website, we may collect certain technical data such as IP address, device type, browser type, operating system, access date and time, pages visited, cookies, or similar technologies.

This data is used to maintain the website, improve security, analyze website performance, and improve user experience.

3.2 Contact Form Data

If we provide a contact form on the website, we may collect your name, email address, telephone number, LINE ID or other contact details, contact topic, message details, and any attachments or supporting evidence you provide.

This data is used to respond to inquiries, provide product information, coordinate with you, and handle your request.

3.3 Wholesale or Business Inquiry Data

If you contact us for wholesale, reseller, distribution, or business cooperation purposes, we may collect contact person name, store name, company name, position, email address, telephone number, business location or province, product interest, estimated order quantity, and other business details you provide.

This data is used to assess suitability, provide quotations, coordinate, and proceed with relevant business activities.

3.4 Order Data

If our website later provides online ordering, payment, or e-commerce system integration, we may collect your name, telephone number, email address, delivery address, order details, product details, order number, payment status, delivery status, payment slip or supporting document if applicable, and claim, return, or complaint history.

This data is used to process orders, deliver products, provide after-sales service, handle complaints, and comply with applicable laws.

We do not directly store credit card details or sensitive financial data unless necessary and processed through payment service providers with appropriate security standards.

3.5 Newsletter or Marketing Subscription Data

If you subscribe to newsletters, promotions, or marketing communications from us, we may collect your name, email address, telephone number, LINE ID or social media account, product interests, consent records, and engagement data such as email opens or message interactions where relevant tools are used.

You may unsubscribe or withdraw your consent through the channels we provide.

3.6 KOL/Creator/Affiliate Application Data

If you apply to work with us as a KOL, Creator, Affiliate, agent, or content creator, we may collect your name, nickname or social media account name, telephone number, email address, LINE ID, TikTok, Facebook, Instagram or other platform links, follower count, reach statistics or portfolio submitted by you, content category, rate card, fees or cooperation terms, delivery address, documents or information necessary for payment if applicable, cooperation history, content performance, orders, sales, or campaign results.

This data is used for selection, coordination, product delivery, performance tracking, payment, and collaboration evaluation.

3.7 Job Application Data

If you apply for a job with us, we may collect your name, telephone number, email address, address, education history, employment history, resume, portfolio, applied position, expected salary, interview or test information, and references if provided.

This data is used to assess your suitability, contact you, schedule interviews, evaluate applications, and carry out recruitment-related activities.

3.8 Review, Claim, or Complaint Data

If you submit a review, product claim, issue report, or complaint, we may collect contact name, contact details, order number, issue details, photos, videos, supporting evidence, conversation history, and resolution records.

This data is used to analyze issues, improve products, support customers, and prevent disputes.

4. Sensitive Personal Data

We do not intend to collect sensitive personal data, such as race, religion, political opinions, health data, criminal records, biometric data, or other sensitive data under applicable law.

If you provide such data to us unnecessarily, we ask that you avoid submitting such data. We may delete or not use such data unless there is a lawful necessity.

5. Purposes of Processing Personal Data

We may use your personal data to respond to inquiries, provide product information, provide customer service, process orders, payments, delivery, claims, returns, or complaints, coordinate wholesale, reseller, or business cooperation, manage relationships with KOLs, Creators, Affiliates, or agents, process job applications, send news, promotions, or marketing communications where consent is given or permitted by law, analyze and improve the website, products, services, marketing, and user experience, measure advertising campaigns, prevent fraud or misuse, prepare accounting, tax, and transaction records, comply with applicable laws, and respond to orders from government authorities, courts, or officials.

6. Legal Bases for Processing

We may collect, use, or disclose your personal data under relevant legal bases, including contract performance, legitimate interests, legal obligations, and consent where required by law.

7. Cookies and Tracking Technologies

Our website may use cookies, pixel tags, or similar technologies for necessary website functions, website analytics, marketing, advertising measurement, remarketing, or content personalization.

In the future, we may use tools from external providers such as Google Analytics, Meta Pixel, TikTok Pixel, LINE Tag, or other advertising tools.

For cookies that are not strictly necessary, we will proceed under the appropriate legal basis, including obtaining consent where required by law.

You may configure or disable cookies through your browser settings. However, disabling some cookies may affect certain website functions.

8. Disclosure of Personal Data

We may disclose your personal data to relevant parties as necessary, including external platforms used for sales, communication, or services such as TikTok, Facebook, LINE, Shopee, and Lazada; website, hosting, domain, email, data storage, or security service providers; analytics and advertising service providers such as Google, Meta, TikTok, LINE, or relevant providers when activated; payment service providers, banks, or financial service providers where transactions are involved; delivery or fulfillment service providers; CRM, email marketing, automation, Google Forms, Google Sheets, or data management tools used in our operations; advisors, auditors, legal service providers, or tax service providers; and government authorities, courts, officials, or other persons where disclosure is required by law.

We will disclose personal data only as necessary and for appropriate purposes.

9. International Data Transfer

Because we may use external platforms and services such as TikTok, Facebook, LINE, Shopee, Lazada, Google, Meta, or other technology service providers, some personal data may be stored or processed on systems located outside Thailand.

Where personal data is transferred overseas, we will consider appropriate actions under applicable law and take into account the data protection measures of each service provider.

10. Children and Minors

Our website and products are not intended to directly collect personal data from children or minors. However, children or minors may access our website or channels.

If you are a minor, contacting us, purchasing products, subscribing to updates, applying as a KOL/Creator, or providing personal data should be done with consent from your parent or legal guardian where required by law.

If we become aware that personal data of a child or minor has been collected in a manner that does not comply with applicable law, we will take appropriate action, such as deleting the data, suspending its use, or requesting additional consent from a parent or legal guardian where necessary.

11. Data Retention

We will retain your personal data only for as long as necessary for the purposes stated in this Policy or as required by law. Our general retention guidelines are as follows:

General contact data: up to 2 years from the last contact date
Customer data, order data, delivery data, claim data, or complaint data: up to 5 years after the relevant transaction or matter ends, unless a longer period is required by law
Newsletter or marketing subscription data: until you withdraw consent or unsubscribe
KOL/Creator/Affiliate applicant data for unsuccessful applicants: up to 1 year after the consideration process ends
KOL/Creator/Affiliate collaboration data: up to 5 years after the cooperation ends, unless a longer period is required by law
Job applicant data for unsuccessful applicants: up to 1 year after the recruitment process ends
Employee or selected worker data: retained according to internal policy and applicable legal requirements
Cookie and website analytics data: retained according to the type of cookie or the service provider’s settings
Accounting, tax, or legal compliance data: retained for the period required by applicable law

After the retention period ends, we will delete, destroy, or anonymize the data using appropriate methods.

12. Data Security

We will implement appropriate measures to protect personal data against unauthorized access, use, alteration, disclosure, destruction, or loss.

Such measures may include access restriction, password protection, controlled data storage, user authentication, and limiting data access to persons who need to use such data for their duties.

13. Data Subject Rights

You may have rights under applicable personal data protection laws, including the right to access your personal data, request a copy of your personal data, request correction of inaccurate data, request deletion, destruction, or anonymization, request suspension of data use, object to processing, request data portability where supported by law, withdraw consent where processing is based on consent, and lodge a complaint with the competent authority.

You may contact us to exercise your rights at privacy@yummieth.com. We may request additional information to verify your identity before processing your request.

14. Marketing Communications

If you give consent or where permitted by law, we may send you news, promotions, special offers, or product information through channels such as email, SMS, LINE, or social media platforms.

You may unsubscribe or withdraw consent through the channel specified in the message or by contacting us at privacy@yummieth.com.

15. Links to External Websites or Platforms

Our website may contain links to external websites or platforms such as TikTok, Facebook, LINE, Shopee, and Lazada. Your use of those platforms is subject to their respective privacy policies and terms of service. We do not control the processing of personal data by those external platforms.

16. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our website, services, sales channels, marketing tools, or applicable laws. The latest effective date will be stated in this Policy.

17. Contact Us

If you have any questions, complaints, or requests regarding your personal data, please contact us at: